"We need an Imagination Strategy for the UK which goes beyond territorial battles ad the obsession with platforms before content, and starts with the individual citizen's need for entertainment, education, inspiration and vision, then looks at what's needed to generate the creative stuff that can give them this, and then at the industries, traditional, converging and newly emerging, that we need to support and amplify that work in a global and digital world."
Source: if:book blog, institute for the future of the book
ahem ahem.
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